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This is probably one of the oldest ideas in the book. Unfortunately, very few fashion brands do it tastefully.

Now why should you feature your customers? Easy…

  1. It allows your target audiences to see how your clothes, shoes or accessories look on an ordinary person.
  2. It helps you to build stronger relationships with your customer community.
  3. It relieves you of the effort of continually creating original content!

There are two brands which does it well.

The first is Converse. On their Facebook page, they regularly feature their customers wearing their iconic Chuck Taylor sneakers, complete with the original photographer’s caption and username.